Remember When We Had This Figured Out?
Yeah, neither do we.
For twenty-ish years, we played Google's game. Keyword density. Backlinks. Meta descriptions. We read the Moz blog religiously. We attended conferences where people said "content is king" with straight faces. We got pretty good at the whole SEO thing.
Then some nerds released ChatGPT and ruined everything.
Now there's Perplexity. Google AI Overviews. Bing Copilot. People are asking robots for answers instead of clicking through to our lovingly optimized websites. It's like we spent years perfecting our Blockbuster strategy right before Netflix showed up.
Cool. Cool cool cool.
The New Game Nobody Knows How to Play
Here's the thing: ranking #1 on Google doesn't mean squat if an AI just summarizes your content and serves it up without a link. The game has shifted from "get the click" to "get the citation."
And the rules? Still being written. By everyone. In real time. While the robots watch and learn.
Welcome to GEO: Generative Engine Optimization.
It's SEO's weird younger sibling who showed up to Thanksgiving dinner talking about "entity recognition" and "citation-worthy content structures." Nobody's entirely sure what to make of it yet, but it's definitely not leaving.
So We Built This Thing
OptimizeYour.Blog exists because we looked at the traditional SEO tools and thought: "These are great, but they're solving yesterday's problem."
Nobody was asking the questions that actually matter now:
- Can AI systems even parse your content properly?
- Do you have sentences quotable enough to show up in an AI response?
- Are you structured for snippets, or just rambling into the void?
- When someone asks ChatGPT a question you could answer, does it know you exist?
We built a tool that analyzes your blog posts for three things:
- SEO (The stuff you already know)
- AEO (Answer Engine Optimization, a.k.a. "please feature snippet me")
- GEO (Making AI tools actually cite your work)
We're using Claude AI to do the analysis because, well, it takes a robot to understand what robots want.
Full Disclosure: We're Making This Up As We Go
Look. We're not going to stand here and pretend we've cracked some secret code. Nobody has. The "experts" in GEO are people who've been experimenting for maybe 18 months, tops. The landscape changes every time OpenAI pushes an update.
"This tool is our best hypothesis based on what we're learning. It's a living experiment, not a finished product."
And honestly? That's kind of the point.
Who Should Be Here
-
AI Nerds
who actually enjoy thinking about how language models decide what to cite.
-
SEO Veterans
who've survived Panda, Penguin, and whatever bird comes next, and aren't about to get left behind now.
-
Content Strategists
who sense the ground shifting and want to shift with it.
-
Digital Strategists
whose clients keep asking "what about AI search?" and need better answers than "we're monitoring the situation."
-
Copywriters
who'd prefer their work actually gets found, thanks.
If you've been doing this long enough to remember meta keywords, you've seen paradigm shifts before. This is another one. Probably bigger than most.
Help Us Not Screw This Up
We're building this thing in the open and we want people who actually do this work to help shape it.
What we need:
- Reality checks on what metrics actually matter
- War stories from the trenches (what's getting cited? what's not?)
- Feature ideas that would make your life easier
- Bugs. You'll find them. Tell us.
- Arguments about where this is all heading (we have opinions, we'd love to hear yours)
This isn't some VC-funded startup
with a roadmap carved in stone. It's a bunch of people who care about content trying to figure out the next chapter together.
Want in?
The Actual Point
The shift to AI-powered search is probably the biggest change in how content gets discovered since... well, since Google.
The people who figure out GEO early will have an advantage. Not because they're gaming anything, but because they're making content that's genuinely more useful and better structured for how people find information now.
We're trying to build tools that help with that. We'd rather do it with a community of smart, skeptical practitioners than alone in a room guessing.
So. That's what this is. That's why it exists.
Questions? Concerns? Sarcastic remarks? We're here for all of it.