Learn how to optimize your content for Google, ChatGPT, Perplexity, and AI Overviews
The complete guide to optimizing your content for AI-powered search engines. Learn how GEO differs from traditional SEO and discover strategies to get cited in AI responses.
Essential terms and definitions for AI search optimization. Look up key concepts as you learn.
Stop trying to "optimize for AI" until you understand where AI answers actually come from. This framework shows you which bucket matters for your content strategy.
Most E-E-A-T guides explain what the letters stand for. This one explains how Google actually uses the framework, including the human evaluation process most people don't know exists.
AI search tools don't have their own secret database. They search Google multiple ways and combine the results. Understanding this changes how you think about AI visibility.
You searched your topic in ChatGPT. Your competitor appeared in the response. You didn't. Here's why that happens and what to do about it.
AI might be citing your content right now and you'd never know it. Here's how to find out, using both manual checks and monitoring tools.
You've optimized for SEO. You've published quality content. But AI search tools still don't cite you. Here's why and what to do about it.
The headlines say SEO is dead. The reality is more nuanced. AI is transforming search, not ending it, and the creators who adapt will come out ahead.
If your blog traffic has dropped even though your rankings haven't changed, you're not imagining it. AI-powered search is answering questions before anyone clicks.
Understanding how ChatGPT discovers and references content is essential for GEO. Learn about training data, web search mode, and what makes content citation-worthy.
Citation-worthy content combines clear structure, verifiable facts, and demonstrated expertise. Learn the specific techniques that increase AI citation likelihood.
E-E-A-T signals help search engines and AI systems evaluate content quality. Learn what each component means and how to demonstrate these qualities in your content.
Schema markup helps AI systems understand your content structure and context. Learn which schemas matter most and how to implement them for better AI visibility.
GEO and SEO share common foundations but differ in key ways. Understand the distinctions to optimize your content for both traditional and AI-powered search.
Google AI Overviews appear above traditional search results, providing AI-generated summaries with source links. Learn how they work and how to optimize for inclusion.
Perplexity has unique source selection criteria that favor conversational content, community discussions, and transparent methodology. Learn what makes content citable.
